Kass Yassin

Kass Yassin

Kass Yassin

About

I’m a versatile product design leader with a passion for creating delightful user experiences, building high-performing design teams, and fostering a highly motivated design culture.


My core interests lie at the intersection of design, product, psychology, neuroscience, and machine learning.

Contact

Values

Values

Creativity + Data

My design craft is based on the idea of finding balance between rigorous data-driven, analytical approaches and human intuition, passion and creativity.

Psychological Safety

I believe the best business outcomes stem from creating environments where teams feel confident to take risks, share ideas, and express their creativity.

First Principles Thinking

I enjoy solving complex user and business problems by breaking down challenges into their component parts and looking beyond conventional solutions.

Product Design Case Studies

Product Design Case Studies

Google Events

2018 - 2022

Photoleap

2024

Redesigning a generative AI Photo editor for usability and growth

Orquestra Portal

2023

Creativity + AI

In my spare time, I love exploring the intersection of creativity and AI.
Having worked on generative AI tools for photo, video, and music editing - I enjoy putting these capabilities to good use and keeping up to date with the latest AI models, tools, and platforms.

Mind Merge

Opening scene for a faux-documentary about a brain computer interface

TVTB

Italian pop music video created with Midjourney,Runway and Suno.

Pale Blue Dot

Trailer for a sci-fi movie created with previous generation video models and ElevenLabs dialog.

This year I spoke at a Figma design event to an audience of designers about the opportunities for AI to enhance our collective craft and creativity. Check out the slides!

About Me

About Me

Learn a little bit about me through a fun Figma protptype.